Privacy Policy

Last update: May 2026

Your consent and the protection of your data are fundamental to us.

Universidade Cenário Balões values your privacy and is committed to protecting your personal data, in full compliance with the General Data Protection Law (LGPD - Law nº 13.709/2018 of Brazil).

1. WHAT DATA IS COLLECTED

We collect strictly necessary information to provide our services, including:

  • Registration data: Name, email, phone, address.
  • Professional data: Company name, social networks, portfolio (for Directory members).
  • Navigation data: Cookies, IP address, browsing history on the portal.

2. HOW DATA IS USED (PURPOSE)

The data collected has the following legal and legitimate interest purposes:

  • Execution of service contracts and exposure in the public directory.
  • Communication about updates, courses, and institutional information.
  • Marketing and sending offers (upon consent).
  • Traffic analysis, lead reports generation, and continuous improvement of the portal experience.

3. CONSENT

Whenever necessary, we will request your free and explicit consent for data collection, such as when filling out contact forms, subscribing to newsletters, or accepting tracking cookies. You will not be forced to provide data beyond what is necessary to execute the requested service.

4. DATA SHARING AND THIRD PARTIES

Your data may be processed by third-party tools essential to our operation (e.g., Google Analytics, Meta Ads, WhatsApp API, email marketing platforms). Cenário Balões guarantees that all partners operate in compliance with the security standards required by LGPD.

5. DATA SUBJECT RIGHTS

According to LGPD, you have full rights regarding your data:

  • Confirmation of the existence of data processing.
  • Access to data and correction of incomplete information.
  • Anonymization, blocking, or deletion of unnecessary data.
  • Portability of data to another provider upon express request.
  • Revocation of consent at any time.

To exercise your rights, contact us through the official email listed below.

6. STORAGE TIME AND SECURITY

We store your data only for the time necessary to fulfill the purposes described in this policy, or as required by legal obligations. We use encryption (SSL Certificate), secure passwords, access control, and regular backups to prevent leaks and unauthorized access.

7. LGPD CONTACT CHANNEL

The Data Protection Officer of Cenário Balões is available to clarify any doubts about our privacy policy or manage requests related to your data.

Email for LGPD requests:

suporte@cenariobaloes.com.br